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03/02/2024

Why Small Businesses Choose to Rebrand

Written by Lauren White
Insight Covers

Today I want to talk about a topic that's close to our hearts at our studio: the reasons why small businesses decide to undergo a rebrand. 

We've worked with many ambitious small businesses, collaborating closely with business owners to breathe new life into their brands. I want to explore why this decision becomes a game-changer for many.

Why Small Businesses Choose to Rebrand

When you start your business, you often have a tight budget and wear multiple hats. When it comes to design, you may DIY your own branding or grab a quick off-the-shelf logo and website online. Fast forward a couple of years, and your business will have advanced, and that initial brand identity won’t match where your business is now.

This pattern is common among our clients. Small businesses, driven by passion and grit, often start with limited resources and design expertise. They make do with what they have but eventually hit a roadblock. Their brand feels stuck, doesn’t reflect the level of professionalism and quality they aspire to, and ultimately holds them back.

Our client Tom, Managing Director of Ecotype Genetics, first contacted us in 2021, keen for some design help with his branding, so far he had done the branding himself and he wasn’t happy with it. "All of the branding that I have are basically stuff that I designed myself back in 2018. I have no graphic design experience, understanding or capability. I am therefore struggling with creating the real basic things such as social posts, email signatures, merchandise etc as my graphics are either too big, not good enough resolution, not a transparent background etc."

We provided Ecotype Genetics a complete branding refresh, see our case study here.

As branding and website are the cornerstones of your business and impact the first impression you make on potential customers massively. In our digital age, people will often ask for your website before proceeding with any work. If your brand is something you are ashamed of, it's time for a change.

So, why do businesses take the plunge and opt for a rebrand?

  • The Evolution of Business: Your business isn't static; it grows, evolves, and adapts to new challenges. What worked two years ago might not resonate with your current audience or reflect your brand's trajectory. A rebrand aligns your identity with your business's journey, ensuring it stays relevant and compelling.
  • Consistency: Inconsistency across different platforms or materials dilutes your brand's impact. Cohesive, unified branding strengthens your presence and builds trust with your audience.
  • Quality Matters: Investing in premium design services with experts sets you apart from the competition and showcases the quality of your business.
  • Budget: As your business grows, your cash flow improves. Investing in branding becomes not just a possibility or a luxury but a necessity. You understand the value of design expertise and recognize the impact it can have on your business..


In essence, choosing to rebrand goes far beyond a fresh logo or website. 

It's a strategic move to advance your business, ensuring your brand identity aligns seamlessly with your goals and ambitions. 

At Oliver Lauren Studio, we've witnessed firsthand the transformative power of a well-executed rebrand. From refreshing a brand to crafting a complete rebrand, we're here to help businesses unlock their full potential.

What our clients say
“Oliver Lauren Studio really 'got' my mission, vision and values very quickly and more importantly took the time to listen. Bringing a practical and calm approach to a very enjoyable experience and I now have a brand that will open up opportunities and excites me for the future.”
Karen Douglas
Dwellbeing Founder
“We’ve been using Oliver Lauren Studio for over a year now and the results have been fantastic. They have been incredibly reliable, efficient, and creative, every project has exceeded expectation. I can’t recommend this design agency enough.”
Christian Fayd'Herbe de Maudave
OAC Services Operations Director
“It was a pleasure working with Oliver Lauren Studio, and we couldn't be happier with the results. They provided us with outstanding designs, that served as the foundation for our client's website development. Their expertise and attention to detail were evident in every aspect of the project. ”
Joanne Ryan
Cherry Bird Agency Co-Founder
“We asked Oliver Lauren Studio to perform a brand refresh for us. Working closely with Lauren, we were able to easily convey what we wanted and iterate our way to a brilliant result.”
Tom Etheridge
Ecotype Genetics Ltd Managing Director
“It was fantastic working with branding experts Lauren White and Oliver Minett from Oliver Lauren Studio on the brand refresh of Comment Central. They really understood the problems with the previous branding and created a superb, clean visual solution.”
William Walter
Comment Central Founder
“Oliver Lauren Studio have been excellent to work with over numerous projects. With their highly creative and professional approach they make consistent and impressive design solutions seem effortless.”
Oliver Green
Create Circus Managing Director
“Oliver Minett and Lauren White get inside the brief delivering consistently strong design to tight deadlines which elevates content without distracting from it. I highly recommend them.”
John Higginson
Founder, Higginson Strategy

Keen to elevate your brand to the next level?