Why Small Businesses Choose to Rebrand

When you start your business, you often have a tight budget and wear multiple hats. When it comes to design, you may DIY your own branding or grab a quick off-the-shelf logo and website online. Fast forward a couple of years, and your business will have advanced, and that initial brand identity won’t match where your business is now.

This pattern is common among our clients. Small businesses, driven by passion and grit, often start with limited resources and design expertise. They make do with what they have but eventually hit a roadblock. Their brand feels stuck, doesn’t reflect the level of professionalism and quality they aspire to, and ultimately holds them back.

Our client Tom, Managing Director of Ecotype Genetics, first contacted us in 2021, keen for some design help with his branding, so far he had done the branding himself and he wasn’t happy with it. "All of the branding that I have are basically stuff that I designed myself back in 2018. I have no graphic design experience, understanding or capability. I am therefore struggling with creating the real basic things such as social posts, email signatures, merchandise etc as my graphics are either too big, not good enough resolution, not a transparent background etc."

We provided Ecotype Genetics a complete branding refresh, see our case study here.

As branding and website are the cornerstones of your business and impact the first impression you make on potential customers massively. In our digital age, people will often ask for your website before proceeding with any work. If your brand is something you are ashamed of, it's time for a change.

So, why do businesses take the plunge and opt for a rebrand?

• The Evolution of Business: Your business isn't static; it grows, evolves, and adapts to new challenges. What worked two years ago might not resonate with your current audience or reflect your brand's trajectory. A rebrand aligns your identity with your business's journey, ensuring it stays relevant and compelling.
• Consistency: Inconsistency across different platforms or materials dilutes your brand's impact. Cohesive, unified branding strengthens your presence and builds trust with your audience.
• Quality Matters: Investing in premium design services with experts sets you apart from the competition and showcases the quality of your business.
• Budget: As your business grows, your cash flow improves. Investing in branding becomes not just a possibility or a luxury but a necessity. You understand the value of design expertise and recognize the impact it can have on your business..

In essence, choosing to rebrand goes far beyond a fresh logo or website. 

It's a strategic move to advance your business, ensuring your brand identity aligns seamlessly with your goals and ambitions. 

At Oliver Lauren Studio, we've witnessed firsthand the transformative power of a well-executed rebrand. From refreshing a brand to crafting a complete rebrand, we're here to help businesses unlock their full potential.