12/05/2025

Is Canva Affecting the Graphic Design Industry?

Written by Lauren White
Canva jpeg

Is Canva Affecting the Graphic Design Industry?

It’s a question we get asked a lot—usually by teams feeling stuck between DIY design tools and the need for something more polished, strategic, and aligned with their brand.

The short answer? Yes, Canva has changed the design landscape.
But not always in the way you might expect.

When Time and Budget Are Tight...

We totally get the appeal. Tools like Canva are brilliant for speed and accessibility. If you need a quick internal deck or a placeholder social post, it’s a great resource. For early-stage startups or solo founders, it often makes sense to start there.

But at a certain point—especially for scaleups and professional service businesses—it stops being enough.

That’s usually when the cracks start to show:

  • Design tasks are getting passed between people who aren’t designers
  • The brand feels disjointed across channels
  • Internal teams are frustrated and stretched
  • Marketing collateral looks fine, but doesn’t feel premium
  • Canva just isn’t cutting it anymore


Sound familiar?

Design Isn’t Just Decoration

As designers, we’re problem solvers.

We take your brand’s purpose and turn it into something visual, consistent, and compelling across every touchpoint. That’s something Canva, for all its speed and simplicity, just isn’t built to do.

A lot of our clients have tried to manage design in-house with Canva. And almost every time, they’ve found it limiting:

  • It’s hard to get full control over layouts or custom branding
  • It’s difficult to maintain consistency across multiple assets
  • It takes time—and ends up falling to someone whose actual job isn't design

 

That’s when they come to us. Not just to make things look better, but to make things easier—to take pressure off the team, bring clarity to the brand, and deliver design that truly reflects their value.

What You Get With Professional Design

If you're a business that values your brand and your time, outsourcing design isn’t a luxury—it’s a smart investment.

We bring:

  • Years of experience solving brand and communication problems
  • Deep knowledge of professional tools and best practices
  • Creative and strategic direction tailored to your goals
  • A network of trusted experts, ready to scale with you

 

We manage design projects from start to finish, making sure everything is on-brand, cohesive, and delivered on time—so you can focus on what you do best.

Canva Is a Tool. We’re a Creative Partner.

There’s nothing wrong with using Canva. But if your business is growing and your brand matters, you need more than a template. You need a team that can think bigger, execute better, and help your brand show up with confidence.

Because design isn’t just a task—it’s a solution.

 

What our clients say
“We've worked with Oliver Lauren Studio for the last couple of years, and they've become an invaluable extension of our team. From playbooks to presentations and digital campaign assets, they consistently deliver high-quality work. Their speed, consistency and quality make them a trusted partner we continue to rely on.”
Simon
Simon Rupniak
Founder, Lima Delta
“Oliver Lauren Studio have been invaluable partners. They are easy to work with, very responsive and deliver quality content every time. We've had an ongoing retainer with them for a few months now and what I really appreciated is how they jumped right in and got started on projects, from recreating hi-fidelity UI graphics to delivering polished slide decks and digital content. Creating content for an enterprise requires speed, consistency and quality, the reason we continue to use them is that they help us deliver this.”
Patrick
Patrick Fleming
Creative Manager, Certinia
“Working with Oliver Lauren Studio has been a pleasure over the past year and a half. From web and social media graphics to printed collateral, Ollie, Lauren and the team have brought creativity, consistency and efficiency to our design needs. From the outset, they just got ‘it’. Everything is delivered quickly, we’ve never had to chase for outputs, and we receive regular updates on our retained hours. An absolute pleasure to work with.”
Dan
Daniel Beech
Director of Operations, Britton & Time Solicitors
“Oliver Lauren Studio were great 
to collaborate with. They worked closely with us on a large branding and presentation project for one of our clients, bringing ideas to the table 
and helping shape the work into a polished, engaging end result. Nothing ever felt like too much trouble, and their creativity and collaborative approach made the whole process enjoyable from start to finish.”
Hannah
Hannah Malein
Creative Director, ColourHive
“Oliver Lauren Studio have been brilliant to work with. From whitepapers and playbooks to infographics and social content, they elevate our work and turn complex sustainability topics into clear, engaging visuals. They slot seamlessly into our team, take design off our plate and deliver consistent, high-quality work.”
Amie
Amie Tran
Account Director, Eco Age
“I have worked with Oliver Lauren Studio on a number of projects over the last few years. Their attention to detail and passion for fluid elegant design ensures they are always front of mind for my graphic design needs.”
Frame 12326
Tim Healey
Founder, Little Grey Cells Club
“Oliver Lauren Studio really 'got' my mission, vision and values very quickly and more importantly took the time to listen. Bringing a practical and calm approach to a very enjoyable experience and I now have a brand that will open up opportunities and excites me for the future.”
Frame 12395
Karen Douglas
Founder, Dwellbeing Studio
“We asked Oliver Lauren Studio to perform a brand refresh for us. Working closely with Lauren, we were able to easily convey what we wanted and iterate our way to a brilliant result.”
Frame 12398
Tom Etheridge
Managing Director, Ecotype Genetics Ltd
“Oliver Minett and Lauren White get inside the brief delivering consistently strong design to tight deadlines which elevates content without distracting from it. I highly recommend them.”
Frame 12392
John Higginson
Founder, Higginson Strategy
“It was fantastic working with branding experts Lauren White and Oliver Minett from Oliver Lauren Studio on the brand refresh of Comment Central. They really understood the problems with the previous branding and created a superb, clean visual solution.”
Frame 12399
William Walter
Founder, Comment Central
“Oliver, Lauren and their team were outstanding. Their passion and creativity was incredible, with excellent communication throughout. They truly understood our business’ vision and took it to the next level. A brilliant design agency!”
1711037649371
Bruce Pemberton-Billing
COO at Carpe Diem Tours
“Ollie dived deep into Oakley’s brand, providing valuable insights. My biggest takeaway was how the brand audit clarified areas where we could better align our messaging with what our diverse client base needs.”
Frame 12396
Fleur Walsh
Marketing Strategist at Oakley Property

Would you benefit from an
embedded design partner?