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12/05/2025

Is Canva Affecting the Graphic Design Industry?

Written by Lauren White
Canva jpeg

Is Canva Affecting the Graphic Design Industry?

It’s a question we get asked a lot—usually by teams feeling stuck between DIY design tools and the need for something more polished, strategic, and aligned with their brand.

The short answer? Yes, Canva has changed the design landscape.
But not always in the way you might expect.

When Time and Budget Are Tight...

We totally get the appeal. Tools like Canva are brilliant for speed and accessibility. If you need a quick internal deck or a placeholder social post, it’s a great resource. For early-stage startups or solo founders, it often makes sense to start there.

But at a certain point—especially for scaleups and professional service businesses—it stops being enough.

That’s usually when the cracks start to show:

  • Design tasks are getting passed between people who aren’t designers
  • The brand feels disjointed across channels
  • Internal teams are frustrated and stretched
  • Marketing collateral looks fine, but doesn’t feel premium
  • Canva just isn’t cutting it anymore


Sound familiar?

Design Isn’t Just Decoration

As designers, we’re problem solvers.

We take your brand’s purpose and turn it into something visual, consistent, and compelling across every touchpoint. That’s something Canva, for all its speed and simplicity, just isn’t built to do.

A lot of our clients have tried to manage design in-house with Canva. And almost every time, they’ve found it limiting:

  • It’s hard to get full control over layouts or custom branding
  • It’s difficult to maintain consistency across multiple assets
  • It takes time—and ends up falling to someone whose actual job isn't design

 

That’s when they come to us. Not just to make things look better, but to make things easier—to take pressure off the team, bring clarity to the brand, and deliver design that truly reflects their value.

What You Get With Professional Design

If you're a business that values your brand and your time, outsourcing design isn’t a luxury—it’s a smart investment.

We bring:

  • Years of experience solving brand and communication problems
  • Deep knowledge of professional tools and best practices
  • Creative and strategic direction tailored to your goals
  • A network of trusted experts, ready to scale with you

 

We manage design projects from start to finish, making sure everything is on-brand, cohesive, and delivered on time—so you can focus on what you do best.

Canva Is a Tool. We’re a Creative Partner.

There’s nothing wrong with using Canva. But if your business is growing and your brand matters, you need more than a template. You need a team that can think bigger, execute better, and help your brand show up with confidence.

Because design isn’t just a task—it’s a solution.

 

What our clients say
“I have worked with Oliver Lauren studio on a number of projects over the last few years. Their attention to detail and passion for fluid elegant design ensures they are always front of mind for my graphic design needs.”
Tim Healey
Founder, Little Grey Cells Club
“Oliver Lauren Studio really 'got' my mission, vision and values very quickly and more importantly took the time to listen. Bringing a practical and calm approach to a very enjoyable experience and I now have a brand that will open up opportunities and excites me for the future.”
Karen Douglas
Founder, Dwellbeing
“We asked Oliver Lauren Studio to perform a brand refresh for us. Working closely with Lauren, we were able to easily convey what we wanted and iterate our way to a brilliant result.”
Tom Etheridge
Managing Director, Ecotype Genetics Ltd
“Oliver Minett and Lauren White get inside the brief delivering consistently strong design to tight deadlines which elevates content without distracting from it. I highly recommend them.”
John Higginson
Founder, Higginson Strategy
“Oliver Lauren Studio have been excellent to work with over numerous projects. With their highly creative and professional approach they make consistent and impressive design solutions seem effortless.”
Oliver Green
Managing Director, Create Circus
“It was a pleasure working with Oliver Lauren Studio, and we couldn't be happier with the results. They provided us with outstanding designs, that served as the foundation for our client's website development. Their expertise and attention to detail were evident in every aspect of the project. ”
Joanne Ryan
Co-Founder, Cherry Bird Agency
“It was fantastic working with branding experts Lauren White and Oliver Minett from Oliver Lauren Studio on the brand refresh of Comment Central. They really understood the problems with the previous branding and created a superb, clean visual solution.”
William Walter
Founder, Comment Central
“We’ve been using Oliver Lauren Studio for over a year now and the results have been fantastic. They have been incredibly reliable, efficient, and creative, every project has exceeded expectation. I can’t recommend this design agency enough.”
Christian Fayd'Herbe de Maudave
Operations Director, OAC Services

Keen to elevate your brand to the next level?