5 Lessons Learned

Starting a business is one of the most rewarding things I’ve done — but it’s also one of the biggest personal growth experiences I’ve ever had.

Over the past few years, I’ve been learning (sometimes the hard way) what it really takes to build and run a creative studio. And while the lessons keep coming, I wanted to share a few that have made a lasting difference in how I show up, work, and grow the business.

Here are five that have stuck with me:

1. Adaptability is everything

Things will shift. Clients change, markets evolve, goals get redefined, and the tools you rely on might look completely different a year from now. The biggest asset I’ve developed is staying open and flexible — being willing to adapt or pivot when things don’t go to plan. It’s helped me stay calm during unexpected turns and spot new opportunities more easily.

2. Show up on social media

Social media has been one of the most powerful (and free) tools for building our studio. Sharing your work, your thoughts, or even just showing up regularly builds trust — especially in a creative business. You don’t need to be everywhere, but picking one or two platforms where your audience spends time can go a long way. People won’t know you exist unless you remind them.

3. Get comfortable with discomfort

There’s no getting around it — growth usually starts with something that makes you cringe a bit. Whether it’s speaking at an event, showing up to networking alone, or posting something vulnerable online, the moments that feel uncomfortable are usually the ones that move you forward. I've learned to push through the awkwardness (and yes, it gets easier).

4. Use contracts — always

No matter how friendly or informal a project feels, a good contract is essential. It protects everyone involved and lays out exactly what’s expected — from timelines and deliverables to payment terms and amends. Having it in writing avoids awkward conversations later and makes the whole process smoother for both sides.

5. Seek advice from people who’ve been there

One of the most useful things I’ve done is reaching out to people I admire — even when it felt intimidating. The truth is, most people are generous with their time and advice (especially if they’ve been where you are now). Whether it’s a quick call, a DM, or even buying someone a coffee, asking for insight has helped me make better decisions and feel less alone in the process.

There are so many more lessons to come, but these five have shaped a lot of how I work today.