
Little Grey Cells Report
Little Grey Cells, a UK-based community for senior marketers, approached us to design their flagship 51-page report: Algorithms and Artistry: The Content Marketing Contradiction.
Created in partnership with Adobe, the report explores how AI is transforming content marketing—highlighting the tension between scalable, data-driven production and the enduring value of creativity and strategic thinking. With exclusive insights from marketing leaders at Adobe, LinkedIn, Ford, EY and more, the publication needed to feel bold, intelligent, and editorially refined.

We designed a clean, confident layout that brings complex ideas to life through clarity and impact. The front cover sets the tone—echoing the contrast between human creativity and algorithmic logic. Inside, we balanced structure and pace with an editorial feel, allowing interviews, infographics, and case studies to breathe.
The result is a report that’s as engaging to look at as it is to read—created to provoke conversation across the UK’s marketing industry and cement Little Grey Cells’ role as a leader in senior-level insight.




