Ecotype Genetics
Branding
Digital Marketing
Tom Etheridge, the managing director of Ecotype Genetics, reached out to us seeking a comprehensive refresh of their brand identity. Ecotype Genetics is a company that provides accurate and reliable genetic services to support wildlife conservation.
Despite having established the logo and brand internally, they desired a more polished brand image as their company was expands.
We provided a complete brand overhaul, this included a refreshed logo design, comprehensive brand guidelines, and a suite of brand assets and social media toolkit.
At their request for a genetic twist, one of the standout features of the refreshed identity is the incorporation of a helix into the initial letter of the logo 'e'.
We ensured continuity with their existing audience by retaining the existing colour palette but expanded this to also include a range of light and dark greens. This expanded palette not only adds vibrancy but also offers greater flexibility and cohesion across all assets, making the brand more captivating and adaptable.
