Ecotype Genetics
Branding
Digital Marketing
Tom Etheridge, the managing director of Ecotype Genetics, reached out to us seeking a comprehensive refresh of their brand identity. Ecotype Genetics is a company that provides accurate and reliable genetic services to support wildlife conservation.
Despite having established the logo and brand internally, they desired a more polished brand image as their company was expands.
![Ecotype Genetics Case Study Tile Image Sizing IMAGE 2 Full Bleed Image](https://oliverlaurenstudio.com/media/_260xAUTO_crop_center-center_5_none/Ecotype-Genetics_Case-Study-Tile-Image-Sizing_IMAGE-2-Full-Bleed-Image.jpg)
We provided a complete brand overhaul, this included a refreshed logo design, comprehensive brand guidelines, and a suite of brand assets and social media toolkit.
At their request for a genetic twist, one of the standout features of the refreshed identity is the incorporation of a helix into the initial letter of the logo 'e'.
We ensured continuity with their existing audience by retaining the existing colour palette but expanded this to also include a range of light and dark greens. This expanded palette not only adds vibrancy but also offers greater flexibility and cohesion across all assets, making the brand more captivating and adaptable.
![Ecotype Genetics Case Study Tile Image Sizing IMAGE 34 Small Portrait Image copy](https://oliverlaurenstudio.com/media/_260xAUTO_crop_center-center_5_none/Ecotype-Genetics_Case-Study-Tile-Image-Sizing_IMAGE-34-Small-Portrait-Image-copy_2024-04-22-205740_ytxy.jpg)
![Ecotype Genetics Case Study Tile Image Sizing IMAGE 56 Bottom Images](https://oliverlaurenstudio.com/media/_260xAUTO_crop_center-center_5_none/Ecotype-Genetics_Case-Study-Tile-Image-Sizing_IMAGE-56-Bottom-Images.jpg)
![Ecotype Genetics Case Study Tile Image Sizing IMAGE 56 Bottom Images copy Olivers Mac Book Pro](https://oliverlaurenstudio.com/media/_260xAUTO_crop_center-center_5_none/Ecotype-Genetics_Case-Study-Tile-Image-Sizing_IMAGE-56-Bottom-Images-copy-Olivers-MacBook-Pro.jpg)
![Ecotype Genetics Case Study Tile Image Sizing IMAGE 56 Bottom Images copy 2](https://oliverlaurenstudio.com/media/_260xAUTO_crop_center-center_5_none/Ecotype-Genetics_Case-Study-Tile-Image-Sizing_IMAGE-56-Bottom-Images-copy-2.jpg)