Ecotype Genetics

Digital Marketing


Tom Etheridge, the managing director of Ecotype Genetics, reached out to us seeking a comprehensive refresh of their brand identity. Ecotype Genetics is a company that provides accurate and reliable genetic services to support wildlife conservation.

Despite having established the logo and brand internally, they desired a more polished brand image as their company was expands.

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We provided a complete brand overhaul, this included a refreshed logo design, comprehensive brand guidelines, and a suite of brand assets and social media toolkit.

At their request for a genetic twist, one of the standout features of the refreshed identity is the incorporation of a helix into the initial letter of the logo 'e'.

We ensured continuity with their existing audience by retaining the existing colour palette but expanded this to also include a range of light and dark greens. This expanded palette not only adds vibrancy but also offers greater flexibility and cohesion across all assets, making the brand more captivating and adaptable.

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What our clients say
“Oliver Lauren Studio really 'got' my mission, vision and values very quickly and more importantly took the time to listen. Bringing a practical and calm approach to a very enjoyable experience and I now have a brand that will open up opportunities and excites me for the future.”
Karen Douglas
Dwellbeing Founder
“We’ve been using Oliver Lauren Studio for over a year now and the results have been fantastic. They have been incredibly reliable, efficient, and creative, every project has exceeded expectation. I can’t recommend this design agency enough.”
Christian Fayd'Herbe de Maudave
OAC Services Operations Director
“It was a pleasure working with Oliver Lauren Studio, and we couldn't be happier with the results. They provided us with outstanding designs, that served as the foundation for our client's website development. Their expertise and attention to detail were evident in every aspect of the project. ”
Joanne Ryan
Cherry Bird Agency Co-Founder
“We asked Oliver Lauren Studio to perform a brand refresh for us. Working closely with Lauren, we were able to easily convey what we wanted and iterate our way to a brilliant result.”
Tom Etheridge
Ecotype Genetics Ltd Managing Director
“It was fantastic working with branding experts Lauren White and Oliver Minett from Oliver Lauren Studio on the brand refresh of Comment Central. They really understood the problems with the previous branding and created a superb, clean visual solution.”
William Walter
Comment Central Founder
“Oliver Lauren Studio have been excellent to work with over numerous projects. With their highly creative and professional approach they make consistent and impressive design solutions seem effortless.”
Oliver Green
Create Circus Managing Director
“Oliver Minett and Lauren White get inside the brief delivering consistently strong design to tight deadlines which elevates content without distracting from it. I highly recommend them.”
John Higginson
Founder, Higginson Strategy

Keen to elevate your brand to the next level?