Protocol is a Crypto hedge fund based in the US. They deal with high net worth individuals as well as other crypto hedge funds.
This client came to us in need of a sleek and modern overhaul to help elevate their business. They already had an existing logo which they wanted to continue using so they wanted us to build their new brand around their existing logo.
For our approach we focused on researching tech web3 styles and existing companies which led us to creating a sleek dark themed brand.