Overview:

Primo Gymwear is a start-up gym wear clothing brand based in the heart of Bristol. They offer top quality gym clothing, accessories, and protein powder.

Brief:

For this brief the client had already chosen the name ‘Primo Gymwear’ and wanted a bold & masculine corporate identity. He said he would like us to use a black, white and grey colour palette.

Approach:

For our approach we knew the client wanted a bold and masculine brand so we researched into other gym wear brands. This led us to suggest incorporating the PG initials by overlapping and manipulating them to create a monogram symbol. We also used a geometric pattern to give this branding texture.