Overview:

Pack a Box is a mobile self-storage company. It offers a service whereby they deliver storage units to customers, the customer packs them, then they will pick them up and store them.

Brief:

The brief was extremely loose and we were responsible for the full brand identity and naming of the new business. The client wanted a self-explanatory name and distinct brand. He also specified that he wanted the main colour to be orange.

Approach:

After brainstorming we came up with the name ‘Pack a Box’ which the client loved. We then researched into a direction we thought was best for this project, which lead us to collating a look and feel board filled with our inspiration. The board was then sent to the client for approval. This process really helped home in on what the client was really after for this brand.