Comment Central



Comment Central is a opinion website for policy debate and discussion. It is a political centralist site which is inclusive of all political parties. Comment Central started in 2016 and is owned by William Walter and John Higginson, communication professionals who met as journalists in Parliament in 2010.

William and John came to us for a brand overhaul of the brand’s identity and website. They wanted us to modernise the platform to better serve the users of the website.


For the new brand we’ve gone with a clean and modern style. We carefully considered colours and decided to incorporate all the colours of the main UK political parties. This shows that this site is centralist and not biased to any of the parties’ viewpoints. In the logo the colours have been split into equal segments.

The facing CC’s in the logo represent centralism and debate, which is the ethos of Comment Central. The new website better serves visitors and is easy to use and accessible for all audiences.