Overview:

Carpe Diem Rome is a tour company in Rome which was founded in 2019. They offer experiences in Rome varying from exclusive access tours at major attractions, to food and wine-tasting experiences around the city!

Brief:

One of the tour guides from Carpe Diem Rome approached us to do their branding. They wanted a new logo which would represented Rome and be used across all merchandising.

Approach:

We took the avenue of researching Rome, which led us to proposing a modern, yet traditional logo. We used Roman serif fonts and used a dark red which shows the romantic essence of the city. We learnt that the coliseum is their most popular tour, so we created an icon for this and placed it in the middle of the logo. The logo is circular which works well when used across all their print and digital marketing channels.